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by Ralf T. Kreutzer : Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book (German Edition)

ISBN : #3658113057 | Date : 2016-01-26

Description :

PDF-3940f | Dieses Buch liefert wertvolle Hilfestellungen und Denkanstöße, um kreative Lösungsprozesse im Unternehmen anzustoßen. Die Autoren präsentieren Best Practices und machen Mut, eigene Ideen auszuprobieren, solange der Markt Fehler noch verzeiht. Sie zeigen, wie man den Herausforderungen begegnet, die mit der zunehmenden Digitalisierung, den sozialen Netzwerken, dem steigenden mobilen Zugriff auf… Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book (German Edition)


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[Pub.35ccu] Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book (German Edition) PDF | by Ralf T. Kreutzer


Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book (German Edition) by by Ralf T. Kreutzer

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by Steven Cohen : Negotiate Your Way to Success (The McGraw-Hill Professional Education Series)

ISBN : #007149832X | Date : 2007-08-20

Description :

PDF-a0a82 | CREATE CONSENSUS AROUND YOUR IDEAS – AND ADVANCE YOUR CAREER! The business world turns on the art of the deal. And with Negotiate Your Way to Success, you’ll master 24 powerful strategies designed to help you conduct negotiations of any type. This easy-to-read guide delivers step-by-step instruction on identifying and working with each negotiator’s “hot button” issues, to ensure the process… Negotiate Your Way to Success (The McGraw-Hill Professional Education Series)


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Negotiate Your Way to Success (The McGraw-Hill Professional Education Series) by by Steven Cohen

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by Jodie Dalgleish : Customer-Effective Web Sites

ISBN : #0130878278 | Date : 2000-05-17

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PDF-daee2 | Addresses every component of e-commerce success: content, navigation, applications, information architecture, visual design, technology, and more. Presents 17 rules that every site must follow to attract profitable customers. Softcover. DLC: Web sites–Design…. Customer-Effective Web Sites


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: Creating Value in the Network Economy

ISBN : #0875849113 | Date : 1999-05

Description :

PDF-fe3d2 | This text explores all aspects of the networked business world, from the importance of trust in the virtual organization to the changing nature of customer relationships, to ways that companies can generate value through their intellectual assets…. Creating Value in the Network Economy


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Strategische Gestaltung Lebenszyklus Mega Events Schriftenreihe PDF D9aa4eb00

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Strategische Gestaltung des Lebenszyklus von Mega-Events (Schriftenreihe der HHL Leipzig Graduate School of Management) (German Edition) PDF




by Dirk Weiss : Strategische Gestaltung des Lebenszyklus von Mega-Events (Schriftenreihe der HHL Leipzig Graduate School of Management) (German Edition)

ISBN : #3834909629 | Date : 2008-07-15

Description :

PDF-7d91b | Dirk P. Weiß beschreibt das Phänomen Mega-Events erstmals umfassend und entwickelt ein Planungsinstrument, das Bewerbern um ein Mega-Event und seinen Organisatoren eine hilfreiche Heuristik für die Bewältigung von Planungsaufgaben bietet…. Strategische Gestaltung des Lebenszyklus von Mega-Events (Schriftenreihe der HHL Leipzig Graduate School of Management) (German Edition)


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by John A. Quelch : All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World

ISBN : #1591844657 | Date : 2012-02-02

Description :

PDF-74fea | Why businesses should never underestimate the power of place. Today’s business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It’s a paradox of the Internet age: now that it’s possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time.The best global bran… All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World


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CSR und Marketing: Nachhaltigkeit und Verantwortung richtig kommunizieren (Management-Reihe Corporate Social Responsibility) (German Edition) PDF




: CSR und Marketing: Nachhaltigkeit und Verantwortung richtig kommunizieren (Management-Reihe Corporate Social Responsibility) (German Edition)

ISBN : #3662458128 | Date : 2017-06-09

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PDF-e8212 | CSR und Marketing scheint zunächst ein Widerspruch in sich zu sein. Dieses Buch widmet sich der Frage, wie “echtes” bzw. “authentisches” CSR Marketing gestaltet werden kann, denn viele CSR-Aktivitäten von Unternehmen sehen sich dem Vorwurf des “Green-” oder “Social Washings” ausgesetzt. Die Autoren orientieren sich dabei an folgenden Leitfragen: Wie kann erfolgreiches CSR-Marketing implementiert… CSR und Marketing: Nachhaltigkeit und Verantwortung richtig kommunizieren (Management-Reihe Corporate Social Responsibility) (German Edition)


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Managing Recovering Springer Proceedings Economics PDF 5fa9d9e5c

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Managing in Recovering Markets (Springer Proceedings in Business and Economics) PDF




: Managing in Recovering Markets (Springer Proceedings in Business and Economics)

ISBN : #8132219783 | Date : 2014-10-28

Description :

PDF-c783a | The changing dynamics of business worldwide have led organizations to look beyond traditional managerial practices while at the same time attempting to retain their core competitive advantages. This development has called upon academicians and practitioners alike to reassess the different aspects of business management such as macroeconomic variables, the nature of the market, the changing feature… Managing in Recovering Markets (Springer Proceedings in Business and Economics)


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Tomorrow People Future Consumers Read PDF C966d9108

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Tomorrow People: Future Consumers and How to Read Them PDF




by Martin Raymond : Tomorrow People: Future Consumers and How to Read Them

ISBN : #027365957X | Date : 2003-01-01

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PDF-ac69a | The future is a profit stream waiting to happen, but it takes careful observation and anticipation to make it flow your way. This book is a snapshot of tomorrow’s consumers. The world they will inhabit, the lifestyles and values they will adopt and the ways they will shop. Sooner or later every brand has to interact with tomorrow’s people, so how do you equip yourself for such a world. By understa… Tomorrow People: Future Consumers and How to Read Them


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Tomorrow People: Future Consumers and How to Read Them by by Martin Raymond

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by Margaret Brooks : Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty

ISBN : #1430247134 | Date : 2013-09-17

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PDF-846c4 | Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty explains why business-to-business companies need a robust online community strategy to survive and flourish in today’s changing economy and shows you how to design and execute your company’s strategy successfully. Seminars, publications, market research, and customer care centers remain important tools in ever… Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty


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Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty by by Margaret Brooks

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: Online Matchmaking

ISBN : #1403998493 | Date : 2007-03-14

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PDF-cb534 | Online Matchmaking examines the joys, fears, and disappointments of hooking up with people in cyberspace. Unlike many other books in the field, this collection includes studies by experts from a range of disciplines including Communications, Cultural Studies, Health, Journalism, Psychology, Rhetoric, and Sociology…. Online Matchmaking


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Fakten und Fiktionen der Klientenprofessionalisierung: Eine kritische Analyse des Umgangs mit Beratungsleistungen (German Edition) PDF




by Nicole Jung : Fakten und Fiktionen der Klientenprofessionalisierung: Eine kritische Analyse des Umgangs mit Beratungsleistungen (German Edition)

ISBN : #383492380X | Date : 2010-06-11

Description :

PDF-41ddf | Mithilfe einer umfassenden qualitativen empirischen Analyse in mehreren Klientenunternehmen zeigt Nicole Jung auf, dass Ausgestaltung und Hintergründe neuer Praktiken sowie deren Handhabung im Unternehmensalltag nicht nur vorteilhafte Wirkungen für die Klienten mit sich bringen. … Fakten und Fiktionen der Klientenprofessionalisierung: Eine kritische Analyse des Umgangs mit Beratungsleistungen (German Edition)


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Fakten und Fiktionen der Klientenprofessionalisierung: Eine kritische Analyse des Umgangs mit Beratungsleistungen (German Edition) by by Nicole Jung

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Marketing Theory Foundations Controversy Resource Advantage PDF 88fa13c02

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by Shelby D. Hunt : Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory

ISBN : #0765623633 | Date : 2010-01-15

Description :

PDF-05150 | One of the true classics in Marketing is now thoroughly revised and updated. “Marketing Theory” is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline’s multiple stakeholders. He articulates a philosophy of science-based ‘tool kit’ for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt ad… Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory


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Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory by by Shelby D. Hunt

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Industrielle Dienstleistungen Produzierende Unternehmen DienstleistungsgeschA4ft PDF 638a91ccc

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Industrielle Dienstleistungen: Wie produzierende Unternehmen ihr Dienstleistungsgeschäft aufbauen und steuern (German Edition) PDF




by Mischa Seiter : Industrielle Dienstleistungen: Wie produzierende Unternehmen ihr Dienstleistungsgeschäft aufbauen und steuern (German Edition)

ISBN : #3658094583 | Date : 2016-03-12

Description :

PDF-08e03 | Das Buch bietet eine konkrete Anleitung für Unternehmen, wie sie ein Dienstleistungsgeschäft aufbauen und steuern können. Es ist in sieben Handlungsfelder unterteilt. Grundlage sind die Erfahrungen von sechs mehrjährigen Forschungsprojekten zusammen mit mehr als 40 Unternehmen. Die Unternehmen gehören so unterschiedlichen Branchen an wie dem Maschinenbau, dem Automobilbau und der maritimen In… Industrielle Dienstleistungen: Wie produzierende Unternehmen ihr Dienstleistungsgeschäft aufbauen und steuern (German Edition)


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[Pub.70pYs] Industrielle Dienstleistungen: Wie produzierende Unternehmen ihr Dienstleistungsgeschäft aufbauen und steuern (German Edition) PDF | by Mischa Seiter


Industrielle Dienstleistungen: Wie produzierende Unternehmen ihr Dienstleistungsgeschäft aufbauen und steuern (German Edition) by by Mischa Seiter

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Webs Influence Psychology Online Persuasion Ebook PDF Babe68fb4

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Webs of Influence: The Psychology of Online Persuasion PDF




by Nathalie Nahai : Webs of Influence: The Psychology of Online Persuasion

ISBN : # | Date : 2012-12-14

Description :

PDF-aefac | As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online.  At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the wo… Webs of Influence: The Psychology of Online Persuasion


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Webs of Influence: The Psychology of Online Persuasion by by Nathalie Nahai

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