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by Kwang-Yong Shin : The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model (SpringerBriefs in Business)

ISBN : #3642380905 | Date : 2013-06-04

Description :

PDF-0a384 | The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linea… The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model (SpringerBriefs in Business)


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: Neuronale Netze und Fuzzy-Logik in der Neuprodukt-Erfolgsfaktorenforschung (German Edition)

ISBN : #382446960X | Date : 2012-07-10

Description :

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: Corporate Social Responsibility: Academic Insights and Impacts (CSR, Sustainability, Ethics & Governance)

ISBN : #331935082X | Date : 2016-08-03

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PDF-b5d75 | This book highlights the multi-faceted nature of corporate social responsibility and the need for greater engagement across academia to help develop the mechanisms needed to encourage socially responsible approaches across the board. The product of a cross-disciplinary collaboration of authors from various academic disciplines, the book reflects the emergent diversity of academics now studying cor… Corporate Social Responsibility: Academic Insights and Impacts (CSR, Sustainability, Ethics & Governance)


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by Mark Harnett : A Quick Start Guide to Podcasting: Creating Your Own Audio and Visual Materials for iPods, BlackBerries, Mobile Phones and Websites (New Tools for Business)

ISBN : #0749461454 | Date : 2010-10-20

Description :

PDF-b5454 | A Quick Start Guide to Podcasting provides essential information on setting up a podcast. It will show you how to give your brand more than an internet presence; it will give it a voice. With tips on how to write for the ear and how to shape your material, it will help you to: establish an identity; corporate, commecial or individual; reach a different demographic from that which you have previous… A Quick Start Guide to Podcasting: Creating Your Own Audio and Visual Materials for iPods, BlackBerries, Mobile Phones and Websites (New Tools for Business)


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by Lisa Arthur : Big Data Marketing: Engage Your Customers More Effectively and Drive Value

ISBN : #1118733894 | Date : 2013-10-07

Description :

PDF-ef0ef | Leverage big data insights to improve customer experiences and insure business success Many of today’s businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massi… Big Data Marketing: Engage Your Customers More Effectively and Drive Value


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by Harry Macdivitt : Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

ISBN : #0071761683 | Date : 2011-10-10

Description :

PDF-e2e80 | A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay more―which is good news for you and your business. Even in today’s global market―with its aggressive competitors, low-cost commodit… Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value


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by Marcus R. Schneider : Marketing Engineering: Das Praxis-Handbuch für erfolgreiches IT-Marketing (German Edition)

ISBN : #3642628745 | Date : 2012-10-21

Description :

PDF-3d08e | Ich war 14, als ich glticklicher Besitzer meines ersten Computers, eines Sinclair ZX81, wurde und nicht viel alter, als ich gemeinsam mit meinem guten Freund Stephan Schulz begann, Computer-Software zu programmieren und zu vermark­ ten. Wahrscheinlich gibt es keine bessere Schule fur die direkte Kopplung von Entwicklung und Verkauf, als irgendwann im Leben alles das ei… Marketing Engineering: Das Praxis-Handbuch für erfolgreiches IT-Marketing (German Edition)


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Proceedings of the 1988 International Conference of Services Marketing (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: Proceedings of the 1988 International Conference of Services Marketing (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319173162 | Date : 2015-05-28

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PDF-28ff6 | This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international service… Proceedings of the 1988 International Conference of Services Marketing (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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Africans Investing Africa Understanding Business PDF 46f7f738c

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Africans Investing in Africa: Understanding Business and Trade, Sector by Sector PDF




: Africans Investing in Africa: Understanding Business and Trade, Sector by Sector

ISBN : #1137542780 | Date : 2015-05-21

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PDF-e3aa9 | Africans Investing in Africa explores intra-African trade and investment by showing how, where and why Africans invest across Africa; to identify the economic, political and social experiences that hinder or stimulate investment; and to highlight examples of pan-African investors…. Africans Investing in Africa: Understanding Business and Trade, Sector by Sector


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E-Business Management: Integration of Web Technologies with Business Models (Integrated Series in Information Systems) PDF




: E-Business Management: Integration of Web Technologies with Business Models (Integrated Series in Information Systems)

ISBN : #1402071787 | Date : 2002-10-31

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PDF-7a9dd | E-Business Management: Integration of Web Technologies with Business Models contains a collection of articles by leading information systems researchers on important topics related to the development of e-business. The goal is to enhance the understanding of the state of the art in e-business, including the most current and forward-looking research. The book emphasizes both business practices and … E-Business Management: Integration of Web Technologies with Business Models (Integrated Series in Information Systems)


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Humanizing the Web: Change and Social Innovation (Technology, Work and Globalization) PDF




by H. Oinas-Kukkonen : Humanizing the Web: Change and Social Innovation (Technology, Work and Globalization)

ISBN : #113730569X | Date : 2013-02-06

Description :

PDF-34ddc | Offers a vivid description of the ongoing transformation of the web into something that is widely recognized and that will have an enormous impact on how people work and live their lives in the future. Presents concepts that will help readers understand why the web evolved as it did, what is going on right now, and what will happen next…. Humanizing the Web: Change and Social Innovation (Technology, Work and Globalization)


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by Sicco van Gelder : Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets

ISBN : #074944469X | Date : 2005-11

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PDF-afe1b | “”For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multi-cultura… Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets


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Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets by by Sicco van Gelder

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The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff PDF




by Clara Shih : The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

ISBN : #0137152221 | Date : 2009-03-22

Description :

PDF-8847f | “People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identity–both personal and professional–and use the social filters on the Web to connect with the world around them.” –Sheryl Sandberg, Chief Operating… The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff


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[Pub.36hMS] The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff PDF | by Clara Shih


The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff by by Clara Shih

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Lifestyle Brands Guide Aspirational Marketing PDF 27e9d42db

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Lifestyle Brands: A Guide to Aspirational Marketing PDF




by S. Saviolo : Lifestyle Brands: A Guide to Aspirational Marketing

ISBN : #1137285923 | Date : 2012-12-05

Description :

PDF-89445 | What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone…. Lifestyle Brands: A Guide to Aspirational Marketing


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[Pub.67bmP] Lifestyle Brands: A Guide to Aspirational Marketing PDF | by S. Saviolo


Lifestyle Brands: A Guide to Aspirational Marketing by by S. Saviolo

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Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times PDF




by Ioannis Rizomyliotis : Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times

ISBN : #331958782X | Date : 2017-06-28

Description :

PDF-ae5d5 | This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability for the use of advertising media and highlight ways to boost effectiveness. The book provides a… Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times


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[Pub.80cyE] Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times PDF | by Ioannis Rizomyliotis


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