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by Ronan Gruenbaum : Making Social Technologies Work: Leveraging the Power and Managing Perils of Social Technologies in Business (Palgrave Pocket Consultants)

ISBN : #113702481X | Date : 2015-08-28

Description :

PDF-56ab8 | Embracing social technologies at work is not just a blog from the CEO. It is about understanding all the opportunities where social media and technology activities could improve your company from marketing to operations. A practical guide for managers and an informative window into the world of social technologies in business…. Making Social Technologies Work: Leveraging the Power and Managing Perils of Social Technologies in Business (Palgrave Pocket Consultants)


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[Pub.04ytH] Making Social Technologies Work: Leveraging the Power and Managing Perils of Social Technologies in Business (Palgrave Pocket Consultants) PDF | by Ronan Gruenbaum


Making Social Technologies Work: Leveraging the Power and Managing Perils of Social Technologies in Business (Palgrave Pocket Consultants) by by Ronan Gruenbaum

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Usability: Nutzerfreundliches Web-Design (X.media.press) (German Edition) PDF




: Usability: Nutzerfreundliches Web-Design (X.media.press) (German Edition)

ISBN : #364262622X | Date : 2012-08-17

Description :

PDF-64d6a | Das Internet existiert nicht zum Selbstzweck seiner Macher. Der Nutzer steht im Mittelpunkt. Er verlangt Fakten, Unterhaltung, Ablenkung, Bestellmöglichkeit – genau das, was er will, und dies so schnell wie möglich. Kundengewinnung und Kundenbindung kann daher nur gelingen, wenn die Nutzerfreundlichkeit bei der Entwicklung einer Website im Mittelpunkt steht. Usability – das Testen der Nutzerfreu… Usability: Nutzerfreundliches Web-Design (X.media.press) (German Edition)


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: Business Relationship Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics)

ISBN : #3662438550 | Date : 2014-10-01

Description :

PDF-becce | Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-bus… Business Relationship Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics)


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by Gordon Foxall : Corporate Innovation (RLE Marketing): Marketing and Strategy (Routledge Library Editions: Marketing)

ISBN : #1138966827 | Date : 2015-11-26

Description :

PDF-f3791 | This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate inn… Corporate Innovation (RLE Marketing): Marketing and Strategy (Routledge Library Editions: Marketing)


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Corporate Innovation (RLE Marketing): Marketing and Strategy (Routledge Library Editions: Marketing) by by Gordon Foxall

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by Lynda M LaMonte : From the Local Trenches: A Small Business Survival Guide for the Digital Age

ISBN : #0990759229 | Date : 2014-09-23

Description :

PDF-eb366 | Main Street, as we know it, is struggling to survive. While local businesses have weathered prior economic downturns, this time is different. There are several factors causing disruption on Main Street and only those willing to adapt to change will likely be the ones left standing. From the Local Trenches is a wake-up call for small businesses and the communities they support. This e-book examine… From the Local Trenches: A Small Business Survival Guide for the Digital Age


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From the Local Trenches: A Small Business Survival Guide for the Digital Age by by Lynda M LaMonte

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Internal Branding: Ein zentraler Baustein des Corporate Reputation Managements (essentials) (German Edition) PDF




by Ralf T. Kreutzer : Internal Branding: Ein zentraler Baustein des Corporate Reputation Managements (essentials) (German Edition)

ISBN : #3658068884 | Date : 2014-09-24

Description :

PDF-d3979 | Um einen überzeugenden Auftritt zu erreichen, müssen auch die Mitarbeiter in den Prozess zum Aufbau einer positive Unternehmensreputation eingebunden werden. Dazu ist es erforderlich, zunächst den Stellenwert der Mitarbeiter beim Aufbau einer Corporate Reputation zu erkennen. Dann sind entsprechende Maßnahmen aufzusetzen, damit die Mitarbeiter eines Unternehmens als Markenbotschafter für „i… Internal Branding: Ein zentraler Baustein des Corporate Reputation Managements (essentials) (German Edition)


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Internal Branding: Ein zentraler Baustein des Corporate Reputation Managements (essentials) (German Edition) by by Ralf T. Kreutzer

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by George Moschis : Gerontographics: Life-Stage Segmentation for Marketing Strategy Development

ISBN : #1567200621 | Date : 1996-08-23

Description :

PDF-78684 | The mature consumer market is highly heterogeneous, and to reach it most effectively marketers must fit different marketing strategies to different market subsegments. Here is a marketing tool that can not only help segment the market, but target it successfully. Dr. Moschis’s market segmentation model is based on state-of-the-art knowledge and methodology. It shows marketers how to develop indust… Gerontographics: Life-Stage Segmentation for Marketing Strategy Development


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Gerontographics: Life-Stage Segmentation for Marketing Strategy Development by by George Moschis

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Voice of Foreign Exchange: A Statistical Analysis of Data Communications Networks affect on all ForEx Investment Trading Methods/Strategies, MT4/5 Trading Systems, and MQL Expert Advisors (EA) PDF




by Dr. Stephen C Gose : Voice of Foreign Exchange: A Statistical Analysis of Data Communications Networks affect on all ForEx Investment Trading Methods/Strategies, MT4/5 Trading Systems, and MQL Expert Advisors (EA)

ISBN : #1520225660 | Date : 2016-12-23

Description :

PDF-a0596 | The “Voice of Foreign Exchange” is a series of books reinventing the “Elliott Wave Theory” using modern data communications formula and has 450+ pages of bonus content, mql source code, and tutorials. The formulas, I discovered in 2009-2010, led a Russian telecommunications specialist to victory in the 2011 MQL4 competition. I will explain, in layman’s terms, how electronic data communication ne… Voice of Foreign Exchange: A Statistical Analysis of Data Communications Networks affect on all ForEx Investment Trading Methods/Strategies, MT4/5 Trading Systems, and MQL Expert Advisors (EA)


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When Digital Becomes Human: The Transformation of Customer Relationships PDF




by Steven Van Belleghem : When Digital Becomes Human: The Transformation of Customer Relationships

ISBN : #0749473231 | Date : 2015-04-28

Description :

PDF-25ef7 | In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. In a recent global market study, 73% of respondents stated that even when a company’s digital channels work perfectly, they still want access to a real person.Steven Van Belleghem explor… When Digital Becomes Human: The Transformation of Customer Relationships


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When Digital Becomes Human: The Transformation of Customer Relationships by by Steven Van Belleghem

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by Karen B. Kahn EdD : Daunting to DOable: You CAN Make It Rain

ISBN : #0986110000 | Date : 2015-04-14

Description :

PDF-17bed | Are you satisfied with the quality and quantity of the work you have? Are your business development efforts organized, clear and directed? Is your career going in the direction you dreamed of? If you answer “no” to any of these questions, Daunting to DOable is for you. This practical guide to business and relationship development provides step-by-step instructions to move from dreaming… Daunting to DOable: You CAN Make It Rain


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by Lynn B. Upshaw : Building Brand Identity: A Strategy for Success in a Hostile Marketplace

ISBN : #047104220X | Date : 1995-06-15

Description :

PDF-5dec4 | Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand’s assets before proceeding to refashion the brand’s positioning and personality. The second half presents a detailed look at the practicalities of branding in tod… Building Brand Identity: A Strategy for Success in a Hostile Marketplace


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Building Brand Identity: A Strategy for Success in a Hostile Marketplace by by Lynn B. Upshaw

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: Creative Destruction: Business Survival Strategies in the Global Internet Economy

ISBN : #026213389X | Date : 2001-03-19

Description :

PDF-25b69 | More than fifty years ago, Joseph Schumpeter stated that processes intrinsic to a capitalist society produce a “creative destruction,” whereby innovations destroy obsolete technologies, only to be assaulted in turn by newer and more efficient rivals. This book asks whether the current chaotic state of the telecommunications and related Internet industries is evidence of creative destruction, or si… Creative Destruction: Business Survival Strategies in the Global Internet Economy


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Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference (Developments in … of the Academy of Marketing Science) PDF




: Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference (Developments in … of the Academy of Marketing Science)

ISBN : #331924146X | Date : 2015-10-21

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PDF-ad014 | This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues  and practices. This volume presents papers on various topics including marketing management, marketing strategy, a… Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference (Developments in … of the Academy of Marketing Science)


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by Charles H. Ferguson : The Broadband Problem: Anatomy of a Market Failure and a Policy Dilemma

ISBN : #0815706456 | Date : 2004-04-21

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PDF-190b4 | As the Internet revolution continues to unfold and transform telecommunications, pressure is building for faster, less expensive, and more widely accessible broadband service. Such a development would facilitate improved and less expensive traditional applications such as voice telephony and web browsing. It would also enable new and useful applications such as Internet-based television, videoconf… The Broadband Problem: Anatomy of a Market Failure and a Policy Dilemma


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by Larry Downes : Estrategias digitales para dominar el mercado (Spanish Edition)

ISBN : #9506412901 | Date : 1999-10-15

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